H O N E Y   P O T

Honey Pot, an organic honey company, wanted to attract both children and adults with a fun yet natural brand identity. They needed packaging and marketing materials that stood out in a competitive market while aligning with their eco-friendly mission.

Design process

Brand Development: Created a whimsical logo and packaging design that incorporated bright tones and playful illustrations to appeal to kids and adults.

Marketing Materials: Designed eco-friendly packaging and POS displays for retail locations, as well as a digital campaign to promote organic honey.

Social Media Strategy: Developed a content strategy that focused on health benefits and sustainable sourcing.

ABOUT THE TEAM

Our small team of three leveraged communication, collaboration, problem-solving, creativity, and production expertise to successfully rebrand Honey Pot, achieving a 40% increase in visibility and a 25% boost in sales within three months. Through market research, strategic design, and cohesive messaging, we developed a warm, honey-inspired visual identity and engaging content that resonated with health-conscious consumers. By combining clear communication and cross-functional teamwork, we streamlined production, ensured consistency across platforms, and delivered a compelling brand that stood out in a competitive market.

goals

• Optimize Resource Efficiency by delivering high-impact marketing materials and visuals within tight budgets and timelines.
• Differentiate the Honey Pot Brand by creating a unique visual identity and messaging strategy that captivates diverse audiences and builds trust.
• Broaden Market Appeal by designing branding that resonates with health-conscious families, eco-friendly consumers, and culinary enthusiasts.

Challenge

Our team faced the challenge of breaking into a saturated market dominated by established honey brands, requiring us to develop a distinct visual identity and compelling messaging that appealed to both health-conscious families and eco-conscious consumers. By balancing creativity with strategy, we overcame obstacles like differentiating from competitors, building trust with new audiences, and ensuring consistency across all touchpoints to establish Honey Pot as a memorable and authentic brand.

measurable outcomes

Upon completing this project, Mona became a frequent customer, bringing all of her printing needs for each of her three businesses, including Honey Pot. As a team, this project brought a range of accomplishments.  

• Increased sales by 20% within three months of the new packaging launch.
• Grew social media followers by 35%, enhancing brand awareness and customer engagement.
• Strengthened brand loyalty with 15% repeat customer growth.