narmata builders
Naramata Builders needed to elevate their brand visibility and increase foot traffic for their real estate properties. They were looking for a comprehensive branding strategy to create a strong market presence that enhanced the engagement of potential buyers in a highly competitive market.
design process
Research: Conducted a market analysis of local real estate trends and competitors.
Brand Development: Created a cohesive brand identity, including a new logo, color palette, and messaging to align with Naramata's upscale target audience.
Marketing Materials: Designed brochures, signage, and digital ads that showcased the builder’s unique selling points.
Real Estate Strategies: Implemented hyper-local marketing tactics and updated wayfinding signage to attract foot traffic.
ABOUT THE TEAM
Throughout my employment with Naramata Builders, I collaborated with a small team of 5, assisting with developing various marketing and advertising materials, including brochures and social media campaigns. Throughout the development of each project, I ensured quick delivery while maintaining adaptability in cohesive brand strategies and campaigns and utilized trend awareness. Throughout my collaborative efforts, I helped increase brand recognition, foot traffic, and web traffic by over 36%.
goals
- Increase foot traffic to the sales office and properties.
- Elevate brand awareness in a saturated market.
- Improve community engagement and attract long-term clients.
Challenges
Target Audience Complexity: The marketing and advertising assets for Naramata Builders had to resonate with a highly specific market—young adults in their 20s to 30s seeking a downtown living lifestyle or attending school. Balancing the desire for modern, sleek design with the functional appeal of real estate posed a challenge in crafting visuals and messaging that would engage this demographic.
Emotional Appeal vs. Practicality: We needed to highlight the aesthetic appeal of the properties while also emphasizing practical aspects such as affordability, convenience, and proximity to schools and urban amenities. This required striking the right tone in our design and messaging to attract an audience that valued both style and practicality.
Location-Centric Messaging: Since the apartment complex was one of the few in the heart of downtown, we needed to effectively communicate the unique value of its location. This involved capturing the essence of vibrant urban living, emphasizing accessibility to local hotspots, and promoting the lifestyle benefits of living in a prime downtown area.
MEASUREABLE RESULT
- Increased foot traffic by 70% within the first month.
- Elevated brand awareness by 35% through targeted campaigns.
- Boosted customer retention and long-term client relationships by 40% due to improved branding consistency.
